Santa Cruz bikes was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. As we all know most good ideas usually start in a garage usually aided by a couple of beverages. From the very beginning, they innovated, producing ‘simple yet advanced’ full suspension bikes. This legacy continues today. Rage is proud to be a purveyor of Santa Cruz bikes. You can see their full line up at

“I was 4 years old when I asked my father for a bike. He bought me one and installed side wheels. I cried and told him to remove them, I was old enough to ride a bike without help!

My father removed them, helped me on my bike and I rode off into the horizon without falling.

From that day forward I have always commuted on a bike and picked up mountain biking when I was 15 years old (I saved all my money for a year to buy a Peugeot MTB in France).

In 2014 I visited the states and your shop, rode a MTB in Sedona and one of my dreams came true..

The last few years I have been in the French alps with a guide and I still love biking!!!

Always bring the right jersey.”

Martijn de Ruijter – Santa Cruz Hightower