CUSTOMER RIDES

Last one in stock now!!!!!!!

LAS VEGAS – Two of the key interests of urban bikers come together in this limited edition bike from Traitor Cycles: beer and a fixed-gear drive train.

Traitor’s Pabst Blue Ribbon bike is available in a limited-edition bike run of 75. Each bike costs about $1,200, and will not be repeated when sold out, vowed Traitor’s proprietor, Kevin Menard.

“When they’re gone, they’re gone,” he said.

Traitor Cycles is a small manufacturer based in Ferndale, a small college town north of Seattle that’s full of bikers and outdoor enthusiasts. But Traitor doesn’t make bikes for nature freaks.

It specializes in steel bikes for urban riders: fixed gear and single-speed bikes, commuters and messenger bikes.

“We’re not doing stuff guys in spandex would want to ride,” Menard said.

At Interbike, in addition to the Pabst bike, Traitor is showing an attractive commuter bike that mixes old bike tech with new. The 9-speed commuter has modern disk brakes for maximum stopping power, but its single derailleur (there’s no front derailleur) is shifted with an old-school, bar-end shifter.

“It’s a look and feel kind of thing,” Manard said.

Rage Cycles is happy to announce the arrival of our first shipment of Nutcase helmets. With more fun designs than a barrel of sea monkeys, you’ll be the talk of the ‘hood. Great for BMX, cruiser or for the little nut cases, the Little Nutty. You can see all the styles at www.nutcasehelmets.com. Here’s a blurb from the website:

Nutcase Helmets, of Portland Oregon, are multi-purpose cycle, skateboard, inline and scooter helmets aimed at providing unique designs and creative alternatives in the cycle and skate helmet market. Launched in the spring of 2005, Nutcase is sold throughout the United States in Sporting Goods and Outdoor Specialty stores. Their designs are original, unique and very imaginative. The objective of Nutcase helmets is to combine highly visual graphics with multi-purpose helmet designs that are popular among bicycle, skateboard, scooter and in-line skate enthusiasts.

“We recognized a gap in the marketplace for cycle and skate helmets, where they were either solid black or a licensed character. There was nothing ‘cool’ from a graphics standpoint for youth and adults,” said Michael Morrow, the creator and founder of Nutcase Helmets. “We made Nutcase helmets for ourselves, our kids and our friends. The response has been tremendous.”

Morrow, older brother of Rob Morrow of Morrow Snowboards fame, is a graphic designer in Portland, Oregon. The X-Nike Creative Director, World renowned for his passion for the design of Sport, Morrow came up with the idea for highly visual and expressive helmets in the fall of 2000, when he attended the Civil War football game between Oregon and Oregon State in a modified Oregon State multi-sport helmet. Morrow super-glued 4” screws onto the top of the orange and black helmet, and then twisted yellow rubber duckies onto the screws, symbolizing the impending doom of the rival Oregon Ducks. When fan reaction at the Civil War was overwhelmingly positive for the helmet, Morrow took the idea to the next level, developed the brand name and initial product line.

“The first thing I thought was this is a super fun idea that needed to be turned into a new business. Helmets that reflect the participant’s allegiance to an idea, or reflect their personal style were nowhere to be found”, said Morrow. The first thing he did was look at helmets offered in stores from specialty shops to mass merchants, and discovered that when it comes to cool graphics on helmets, there are few. “Most helmet graphics are either cheesy or based on cartoon characters, which means anybody over three is pretty much excluded. I believe there are kids and adults who want to ride their bikes or skate boards in a simpler helmet shape than the aerodynamic cycle helmet style, and would like a product that is more visually fun and expressive than just another black helmet”, said Morrow.

With helmet laws evolving in nearly every state, more and more riders will be required to wear helmets. Morrow feels that Nutcase provides just the right kind of creativity to inspire kids of all ages to want to wear helmets, rather than being told to wear them and reluctantly doing so out of fear of a ticket or the wrath of their parents. “People are not going to wear helmets any less in the future, so somebody has to make them more exciting to wear. That ‘somebody’ is Nutcase!” said Morrow.

Time for the new stuff to arrive and as those of you who have been in our store before know, we don’t have alot of room. To make way for the ‘09 Bianchi’s, we’re closing out the remaining 2008 bikes. We still have a good selection and with 2009 prices going up, this is the perfect time to pick up the bike you’ve been dreaming of. Limited to stock on hand.

Rage Cycles is proud to announce the birth of a bouncing baby……oh, scratch that. We’ve just received our first shipment of new 2009 cruisers from Haro bikes. These bikes are beautiful with very distinctive styling, aluminum frames and the coolest fender struts we’ve seen in a while. Nice seat, grip and rim details complete the package. Be the first on your block to grab one.

I’d seen computer drawings of this frame a couple of months ago, but nothing prepared me for how nice the finished product actually is . A lighter version of the much heralded Motolite , The FTM ( Full Tilt Moto) shaves ounces off with subtle styling; from the new chain stays to the full one piece carbon link. We think this frame will fit a perfect niche for a lot of riders, namely an incredibly quick and light all mountain bike with proven 4 bar linkage. We’ll have one in the store for ya’ll to oogle soon. Giddy up!